Rude mouth, clean conscience
Rude hats Clean planet
We say terrible things. We try not to do them. Here's what goes on behind the swearing.
What we actually do
- Made to orderYour hat gets stitched when you order it, in our Brighton studio. No warehouse of unsold hats feeling sorry for themselves.
- A tree with every orderEvery order plants a tree through Ecologi. Even the really rude ones.
- Carbon removal on every orderEvery order also funds 1 kg of carbon removal through Ecologi.
- One studio, sharedWe share our Brighton studio and our Ecologi account with our sister brands, so the numbers below are for all of us.
Embroidery lasts
Stitched words don't crack, peel or fade in the wash like cheap prints. A hat that lasts years is a hat you don't replace, which is better for the planet and worse for our sales. We'll live.
Do you really plant a tree for every order?
Yes. Ecologi plants one for every order through their projects, and every order also funds 1 kg of carbon removal. The live numbers below come straight from Ecologi.
Why are the numbers for the whole studio?
We share one Brighton studio and one Ecologi account with our sister brands. Splitting the trees by brand would be a lie by spreadsheet, so we show the lot.
The numbers
What we've done so far
Every order funds a tree and 1 kg of carbon removal through Ecologi. Everything's stitched to order in Brighton, so nothing sits in a warehouse feeling sorry for itself.
Tonnes of CO2 removed or avoided
36.2- Trees planted
- 1,964
- Tonnes of CO2 removed
- 7.0
- Tonnes of CO2 avoided
- 29.3
- m² of habitat restored
- 37.5
Figures are for our whole Brighton studio, shared with our sister brands, and update live from Ecologi.